Wednesday, November 24, 2010

How it all began...







The amazing growth of Tirupur as the Indian hub of garment exports started only in the late seventies. Before that, this small town was the manufacturing hub of white knit inner wear (the first knitwear unit in Tirupur was set up in 1925 and it emerged as the prominent centre for knitwear in South India in the 1940s) thanks to the Noyyal river and the cotton belt all around the city. With the Manchester of India -- Coimbatore -- next to Tirupur, it was only natural that the city should evolve as the garment manufacturing powerhouse of the country.
Initially, knitwear from Tirupur went to suppliers and exporters in Kolkata and Mumbai. But in the late seventies, Italian garment importer Verona chose to go directly to Tirupur to buy white T-shirts, and that was the beginning of the rise of a new Tirupur.
In short, Verona was the man who brought European business directly to Tirupur. In 1981, European retail chain C&A also came to Tirupur. In no time, other international stores too started approaching the garment manufacturers in Tirupur.

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